and the music scene results in the creation of jeans intended to be worn by themselves, with the hope others will like them as well. So while it treasures the denim history, this Swedish brand is always on the lookout for new fits and washes that show off the material in the best possible way. Orange stitching on the pockets is the brand’s signature detail, together with fun names for its fits: Straight Sven, Flare Glenn and so on. Aside from denim, Nudie has also ventured into making and selling print t-shirts, belts, knits and underwear.