Momotaro

Momotaro is the denim brand from Kojima, Okayama named after the well-known Japanese folk tale from the Okayama area. The tale tells the story of a boy that came floating along the river inside a giant pink peach and was found and adopted by a childless elder couple. The Momotaro denim line was introduced in 2005, but it’s heritage leads back to 1992. That’s when Hisao Manabe established the Japan Blue Group, consisting of Rampuya, the natural indigo dying department, and Collect, specializing in the manufacture of high-quality textiles. When they discovered the popularity of their premium denim fabrics amongst luxury brands such as Gucci, Chanel and some of the high-end Japanese denim labels, they

decided to keep the best denim fabrics to themselves and found the Momotaro brand in 2005. It is one of the few denim brands out there with a total integrated manufacture process, controlling both the dying process, the weaving of fabrics and the cutting and sewing of jeans. Momotaro only produces classic 5-pocket designs and contrary to some other denim brands nowadays, their main focus is directed at the perfection of their high quality denim fabrics. The traditional genuine method of ring-spun yarn combined with rope dying is highly valued and still pursued. Tenue de Nîmes is proud to have been the first one in Europe to stock the amazing jeans by Momotaro since we opened in 2008 and we still do.

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