Imogene and Willie

This is a brand that is basically all about family; about the bonds and the ties we have to our environment and the people that share their stories with us. Matt and carrie started the Imogene+Willie back in 2009 and dedicated it to their grandparents, after which the brand is named. The spirit that was taught them by the experience gained from their hardworking grandparents is what made

them decide to start their own special little business. The love for a cared selection of products, the feel for vintage clothing and a passion for blue jeans is the fundament for their store and concept. The timeless spirit that fuels their passion is seen in their own denim designs and the fabrics they use; clean and classic designs, with a great feel for traditional woven textiles.

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