Adriano Goldschmied

Adriano Goldschmied's vintage-like denim is unparalleled. The brand is the lovechild of the legend adriano Goldschmied himself and california based Koos Manufacturing. Goldschmied’s legacy goes back to the early 70s when he founded the denim brands “King’s Jeans” and “Daily blue”. Eight years later, in 1978, he would launch one of the world’s first designed jeans labels named Diesel, and partnered up with Renzo Rosso, who he mentored. Goldschmied’s innovative mind and expertise has ever since been highly influential in the denim

fashion industry and the Genius Group he started alongside Diesel in 1978 one of the most creative collectives active in the market. after leaving Diesel in the hands of his partner Rosso, he started his own brand Adriano Goldschmied in 1996. It started out as a small boutique line at the very start of the 21st century, but since then the brand has become renowned for its excellent washes and outstanding fits and designs. Despite Goldschmied's departure from the brand in 2004, AG is still as dedicated as ever about its reputation and its commitment to the ‘made in the USA’ label.

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