A.P.C.

A.P.C. needs little introduction, the abbreviation stands for ‘Atelier de Production et de Creation’ revealing the focus on the production side by the brand. Launched by Tunisian born Jean Touitou in 1988, the brand is celebrated for its minimalist and well-tailored appearance. The lack of well-tailored and simple pieces for a man’s wardrobe is exactly what made

Touitou decide to jump in the field. aside from offering a full wardrobe, A.P.C. is most recognized for their premium denim line, made from raw Japanese selvage denim and cut in sophisticated modern designs. The modest ap- pearance combined with a raw fabric that fades amazingly at an astonishing pace is what makes the brand much loved amongst denim enthusiasts, including ourselves.

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