René and I have shared a strong passion for ‘pure blue’ for well over a decade. On 21 November 2008 our vision on modern and traditional denim was realized and made tangible with the opening of our first Tenue de Nîmes store in Amsterdam. Founded on the basic principles of quality, function and simplicity that are rooted in the history of jeans, our stores have since then evolved into places where we sell what we like to describe as ‘The Good Things in Life’.
On the many trips we have made around the world so far, Rene and I have been fortunate to meet many extraordinary people, some of whom have since become close friends. We also discovered exciting brands and products for which Tenue de Nîmes became their Dutch home. At our stores you can truly step out of time for a little while - take a moment or two to enjoy a special Tenue de Nîmes ‘Life Saver’ espresso blend, a glass of fine wine or a classic Heineken while we tell you all about the latest treasures out there.
We have a seven-days-a-week delivery service and if you ask us to open our doors at 3am on a Sunday for some private shopping, we are happy to arrange that for you too. We love this retail game, and we love you too. See you soon.
Menno and René.
Tenue de Nîmes
1016 TX Amsterdam
Tenue de Nîmes
1013 EV Amsterdam
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The city of Nîmes in France is believed to be the birthplace of denim. Nîmes is situated in the southern part of the Provence, near Marseille. In the seventeenth century a fabric called ‘Serge de Nîmes’ was developed here. It was a mix of wool and silk. The term 'denim' has its roots in this fabric but has evolved to pure cotton in the United States. It is derived from its geographical origin just like any other textile from that period in time. For years denim was a solid, hardly wearable fabric, ideal for heavy-duty performance.
Besides being the home of denim, Nîmes was legendary for its exquisite fabrics and patterns. Inspiration for these unique products came from the beautiful landscape in the areas around the city. In the eighteenth century Nîmes became famous for its silk shawls which were transported to, and worn all over, the rest of Europe thanks to a revolutionary new railroad system.
For us the juxtaposition of the rawness of denim and the elegance of silk and patterns became the basic principle of Tenue de Nîmes.