Tenue de Nîmes

About

Nîmes (France) is the place where denim has its origin. The French city is situated in the southern part of the Provence, near Marseille. In the seventeenth century a fabric  called ‘Serge de Nîmes’ was developed here. It was a mix of wool and silk. The term 'denim' has its roots in this fabric but has evolved to pure cotton in the United States. It is derived from its geographical origin just like any other textile from that period in time. For years denim was a solid, hardly wearable fabric, ideal for heavy duty performance.

Besides the origin of denim, Nîmes has been a legendary city for its exquisite fabrics and patterns. Inspiration for these special products came from the beautiful landscape in the area's arround the city. In the eighteenth century Nîmes became famous for its silk shawls which were, thanks to a new rail road, worn all over Europe. For Tenue de Nîmes the paradox between the rawness of denim and the elegance of silk and patterns became the basic principle of the store. 

Tenue de Nîmes is a concept that has pureness as fundamental idea. We simply love fabrics like cotton, wool and silk. In the shop this is visualized by using stone, wood, leather and steel in the interior.

Store & brands

Tenue de Nîmes represents a natural blend of carefully selected items that all enrich life in one way or another. Although the store unites several unique items ranging from vintage US army watches and Persol sunglasses to photography and design, the shop's primary focus is on denim. Everything between the walls of the denim inspired boutique is interconnected and has an underlying link to the heritage of jeans. Tenue de Nîmes claims to have a pair of jeans for anyone, male or female.

In the ‘old’ part of the store Tenue de Nîmes presents the largest and most diverse range of denim in Amsterdam on a massive denim wall made out of antique beams. Tenue de Nîmes is proud to sell the following denim brands: Levi’s Vintage, Lee originals, Acne, Atelier Ladurance, Denim Demon, iJiN Material, Momotaro jeans, Nudie, Naked & Famous and Flat Head. Besides denim Tenue de Nîmes unites a blend of contemporary labels for men and women in the ‘new’ part of the store. Here customers will find brands like Nigel Cabourn, Whyszeck, Camilla Norrback, Acne, Libertine Libertine, Velour, Mads Nörgaard, Yarn Unit and the handmade Tenue de Nîmes private label.

The Tenue de Nîmes jeans and fashion labels are completed with a broad range of fabulous products.  These include shoes from Red Wing, Moma and Nike, accessories from The Hill-side, Royal Republiq and Ellen Truijen, cosmetics by Byredo and Diptyque, Thank You Too cards and other must haves like special Japanese washing-powder for your most precious jeans.