The Good Things in Life

Tenue de Nîmes Jeans - Who is Ready?

Since we started Tenue de Nîmes in 2008, six years have gone by at a dazzling speed. During those years, Tenue de Nîmes have been fortunate to collaborate with some of the world’s most inspiring brands. To name a few: Converse, Momotaro, Rogue Territory, Tellason and just recently: Dutch Design legend Pastoe. These lovely projects made us realize just how many wonderful opportunities there are in a diverse range of production plants all over Europe, the United States and Japan. This awareness, compounded by a growing number of requests from Tenue de Nîmes’ friends, left one question to be answered: when would we release our ‘own’ Tenue de Nîmes line?
We are proud to announce that before February's end, 2015 will mark the birth of our first Tenue de Nîmes jean. After a long process of design, pattern making, travelling to L.A. and back to Japan and Italy we can proudly say we made it! Our first Tenue de Nîmes jean will soon hit our Tenue de Nîmes stores in Amsterdam. It took us three years to develop a jean that will proudly feature on our denim wall, tucked in between industry leaders like Double RL and Acne Studios. Designed in Amsterdam, touched in San Francisco and manufactured in Italy these jeans really embody everything that Rene and I have ever felt passionate about in denim. As we stated in the Milestones’ section of our Journal de Nîmes, we feel great respect for everything that the denim industry has provided us with. But for this particular project we really wanted to make something that would meet the demands of the 21st century denim aficionado. In a time in which lots of people seem to be focused on having more rather than less and seeking the cheapest option around, we hope to have succeeded in making something worth every penny and that you will keep with you forever. A garment that will feel like you’ve found that one true love. A pair of jeans that will make you let go of everything around you - just because it doesn’t matter anymore.
In the new Journal de Nîmes the ‘Future ‘issue you will be introduced to the basic principles of our first Tenue de Nîmes jean. The attached photos show you a glimpse of our last trip to the factories in our little Italian ‘Twin Peaks’. We literally witnessed the final Tenue de Nîmes pattern being sewed together. If you wish to learn more about our first Tenue de Nîmes jean, read about it in our Journal de Nîmes. A paper copy is ready to pick up in the stores. If you have any questions or you wish to register for one of the first 60 pairs, use the Disqus field below! Stay tuned!
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